August 15, 2022 News

Instagram Creators Amplify Meta’s Sustainability Efforts with Reels


collage of images from Reels posts

In 2022, Meta partnered with creators on Instagram to raise awareness about Meta’s commitment to sustainability. Using Instagram reels and highlighting key insights from the 2021 Sustainability Report, each creator helped draw the connection between Meta and sustainability with entertaining, impactful, and unexpected content. 

We partnered with photographer Gina Danza, climate activist and educator Kristy Drutman, and climate communicator and scientist Alaina Wood, all young leaders in the sustainability space.

Each of them brought their unique point-of-view to the reels they created, whether they were amplifying Meta’s water positive goal, talking about the importance of sustainably-operated data centers, or using the 2021 Sustainability Report as a model and educational tool to teach more broadly about corporate accountability. 

Check out more of their content on their native channels:


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illustrations of various climate related scenes like solar panels, a forest, and people commuting via bicycle and public transit
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2023 Sustainability Report

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